Get to know the new season collection.
Jan 18, 2017
SS17 sees Farah draw inspiration from one of London’s unexpected iconic landmarks, the Balfron Tower in the heart of East London Designed by Erno Goldfinger, the building’s Brutalist aesthetic has influenced a thoughtfully curated, concept driven collection for spring.
Photography: Mattias Bjorklund
Styling: Atip Wananuruks
Grooming: Joe Mills
Models: Matt @ PRM and Do @ Select