FARAH x FORCE INDIA FORMULA ONE
FARAH TEAMS UP WITH THE FORCE INDIA FORMULA ONE TEAM
Mar 1, 2017
This season we’re delighted to announce that Farah have teamed up with Formula One team Force India; kitting the team out in Farah during down time and travel between races.
Formed in 2007, Force India have excelled through the F1 ranks in recent years, this season championed by Sergio ‘Checo’ Pérez from Mexico and Esteban Ocon from France; two young F1 drivers who have been taking the racing world by storm. In the words of Vijay Mallya, team principal and managing director; ‘It’s important for our team to be stylish and comfortable while travelling around the world and we are delighted to team up with Farah. The designs they have chosen for our team include some classic lines that reinforce Farah’s reputation as a traditional brand with a contemporary twist’.
To kick things off, we headed to Silverstone to shoot Sergio and Esteban in some of our favourite pieces from the new collection. Make sure you follow us here to keep up to date with the latest news and imagery of our partnership with Force India!
Sergio wears a key transitional piece for this season, the Hemsworth Jacket, available online in Black and Navy.
Esteban wears our Bellinger Bomber Jacket available in a variety of additional colours online now.
Keep an eye out for updates on the progress of the team throughout the season via our social channels at @farahmenswear, @forceindiaf1 (twitter) and @saharaforceindiaf1 (Instagram).