FARAH X MARTINE ROSE

In celebration of our 100 Year anniversary we are delighted to announce our collaboration with influential British menswear designer, Martine Rose. 

Martine Rose: “Farah was an easy fit for me, some of my earliest memories are watching my cousins play football in their Farah slacks after school, or my uncle ironing the press line in the front of his Farah trousers to a knife edge. Working with Farah is a homage to my back history.”

Farah x Martine Rose Lookbook 

Martine is inspired by her home city of London and its associate subcultures throughout all her collections. For this collaboration she used the extensive Farah archive together with the many shared subcultural reference points between the two brands. Farah has consistently been adopted by the British Underground and from the 1970’s onwards graced the wardrobe of mods, rudeboys, casuals, acid jazzers and 90’s indie kids.

Martine Rose AW20 Catwalk Show featuring collaboration pieces

The collaboration was designed to sit alongside Martine Rose’s mainline AW20 collection and pieces from the collaboration were incorporated into her most recent London Fashion Week Mens’ show in January 2020 where she received rave reviews from the media who were all out in force.

The Farah x Martine Rose collaboration will launch this summer in select retailers.