In celebration of our 100 Year anniversary, we have collaborated with YMC on a capsule collection inspired by 70's Rude Boys.

Hardwired into both Brand's DNA is an affinity with culture on the margins.

The result is a contemporary take on Rude-Boy subculture, with select items from the Farah archive referenced throughout the collection.

This unique collaboration is celebrated through the lens of artistic director Harris Elliot, known for his cultural contribution through the work of his exhibition and book "Return of the Rudeboy".

"Farah means lots of things to lots of people - but for me, it was always Rude Boy. The sharpness of the classic trouser with the iconic yellow tab was everywhere at blues parties and sound clashes."
Fraser Moss, Co-Founder and Creative Director, YMC